Across the nation on September 21st, 2013,
hundreds of teams will compete in the Red Bull Flugtag event. Five cities, one
day. On that day, teams will launch their hard work off a pier in hopes of
taking flight. "Red Bull gives you wi-ings", they'll shout…as their
contraptions fall toward the sea. While the trajectory of most flugtag
creations is predictable, consider these surprising facts.
ONE. For one man, Red Bull's popular slogan was more than
just hype. Chaleo Yoovidhya was born into poverty but died in March 2012 as the
third-richest man in Thailand. As the co-creator of Red Bull, his rise to success
brings new meaning to the slogan "Red Bull gives you wings". Yoovidhya's
berry-flavored concoction of caffeine and taurine was called Krathing Daeng, meaning Red Water Buffalo. After Yoovidhya
formed a partnership with Austrian salesman Dietrich Mateschitz, the drink was
reformulated with added fizz, renamed Red Bull and launched in Austria in 1987.
TWO. Taurine gets its name from the genus and species
characterization of ox, Bos Taurus. The chemical we now know as taurine was first
isolated from ox bile in 1822. Regardless of your astrological sign, you have a
significant amount of taurine in your body. Taurine can help the heart by
keeping it from getting too excited. Being awake and alert is a good thing, but
it's not good to become so alert and so hyper that your heart starts beating
too fast for your body to function. Taurine helps restore the right sodium/potassium
balance in the body, and it also helps balance the levels of calcium inside the
heart muscle cells. This regulation protects the heart from dangerous calcium
imbalances that can lead to cell death and heart muscle damage. In fact,
congestive heart failure is the top use for taurine supplementation listed in
the prestigious Natural Medicines Comprehensive Database.
THREE. September 21, 2013 is the First National Red Bull
Flugtag but there have been over 20 events like this since the inaugural stateside
Red Bull Flugtag in San Francisco. In German, "flugtag" means
"Flight Day" so, as Red Bull points out on their Flugtag History page, unofficial flugtags have been going on since Leonardo Da Vinci.
Guaranteed to make a splash, stay tuned for the Green-Eyed
Guide's Long Beach Flugtag report (with plenty of photos)
For more information on taurine - Energy Drink Guide
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