I hate the "don't eat it if you can't pronounce it" mentality. I took
organic chemistry, I can pronounce some pretty terrible chemicals just
fine, but I have trouble saying "quinoa" and "acai" correctly. Oh sure,
I'm not your typical consumer, but like most consumers I do favor
greater transparency into what I may choose to consume.
This
increasing consumer demand for transparency is why I applaud Taco
Bell's emphasis on providing nutrition and ingredient information on
their website.
When it comes to transparency about what's in their meat, the full story is best reported by Food Business News:
Taco Bell, trehalose and the trend of transparency, by Monica Watrous
Visit the Taco Bell Nutrition page and see for yourself how much information is readily available. Click here--> The More You Know, The More You Live Mas?
MORE INFORMATION ON TREHALOSE:
(1) Use in one of my favorite products; (2) PubMed Trehalose review of properties, history of use and human tolerance, and results of multiple safety studies; (3) Food Science of Trehalose by Cargill: Chemistry, Functional Benefits, Labeling, Regulatory Info and Nutritional Benefits
OTHER TACO BELL "FOOD SCIENCE IN THE NEWS" STORIES:
The Power of Protein
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