Comments on BevNet's "From Wild to Mild" article on energy drink marketing

Finally, an article that talks more about the "energy drinks in disguise" than the doom-and-gloom ("All Energy Drinks are Lethal") perspective.

I love how this article covers much of the nuances around the changing market of energy drinks. For example, Hi-Ball's coffee editions are a great example of an energy drink brand crossing over into new markets, but Monster and Rockstar are also trying to reach a new target audience with their Muscle Monster and Rockstar Protein editions, respectively. It's fascinating to watch the evolution of energy drinks.

Even more exciting is the variety of new "energy drinks in disguise", like Runa or Avitae Caffeinated Water. Both of these products were featured on GreenEyedGuide's Energy Drink of the Month series, and exemplify cleaner versions to the stereotypical energy drink. I hope those brands do start to creep up in sales, and pop up in more gas stations and convenience stores. 

More importantly, I hope those cleaner brands and energy drink cross-overs will start to decrease the number of news articles that read along the lines of "(All) energy drinks are deadly." (See the recent NY Times article  ***and also see the the GreenEyedGuide RANT1 and RANT 2 on how the energy drink G-Fuel is targeting gamers).