Wednesday, April 29, 2015

Patreon, Age of Ultron, There and Back Again, and Supplement Reviews in Planning

Some quick news from the Green-Eyed Guide
  • I've started a Patreon site, calling all Patrons
This site helps me engage with my followers so I can provide more of the content you so heartily crave. This site also helps me work off the payments I made to my publisher for publishing my first book, Are You a Monster or a Rock Star: A Guide to Energy Drinks -- How They Work, Why They Work, How to Use Them Safely. You can read more about what happens when I reach my goals and your special prize for a $1/month contribution at the Patreon site --> https://www.patreon.com/GreenEyedGuide 
https://www.patreon.com/GreenEyedGuide


  • Gymnastics vs Crossfit, Hobbit/Storywonk and Age of Ultron 
My goal since starting college has always been to help people see products the way I do, hence "Green-Eyed Insight". I've taken the insight normally devoted to energy drinks and food science to the gym, and I've started recording WorkoutWednesday videos. These videos feed my craving/nostalgia for gymnastics, and also help me respond the the atrocity that Crossfit calls a pull-up. #YoureDoingItWrong

You can catch the latest WorkoutWednesday video below. In this video, I show you how to make basic leg kicks more exciting, while rocking my Marvel T-shirt in excitement for Age of Ultron. The name of this video (and the ones to come over the next 2 weeks) is "Back and There Again" as a shout-out to the Storywonk "Dear Mr. Potter" series, and The Hobbit.



  • Supplement Reviews to Come
Finally, I've gotten a few different requests for supplement reviews after posting an ingredient-by-ingredient review of Swish Energy.

First of all, thanks for all the interest and support, and second, I am planning to get to all your suggestions. Some of the products on my To Review list include a VERY popular pre-exercise supplement. I also want to dedicate a post to reviewing and discussing a group of products that are trying to cross-over into new markets (it's like when you're reading a How To book and it suddenly feels more like an autobiography).

As always, thank you for all your views and support, your feedback and even your constructive criticism.

Advice of the day: Keep an open mind, but not so open that your brain falls out.

-- Green-Eyed Guide

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Monday, April 20, 2015

Food Waste and the Fresh/Natural Fixation -- Food Science in the News

For this edition of Food Science in the News, we look at one example where the fresh/natural fixation is creating food waste, and one example where the super-fruit fixation is reducing it.

There’s a delicate balance between wanting to reduce food waste, and wanting fresh, whole food. How do you keep food in acceptable condition when artificial ingredients are frowned upon, and even the oldest, most basic preservative (plain ol’ table salt) is on many Diet-Don’t lists?

First, a food waste primer

  • Approximately 40% of the annual food supply in the US becomes food waste, according to the Natural Resources Defense Council (NRDC) [1]
  • The US Department of Agriculture defines food waste as “the edible amount of food, post-harvest, that is available for human consumption but is not consumed for any reason”; this includes losses that occur due to spoilage, plate waste by consumers, food discarded by retailers for not meeting color/appearance standards, and even the natural losses from cooking (think of the food on the sides of the pot or mixing bowl) [2]
  • The top three food groups in terms of food loss at the retail and consumer level are dairy products, vegetables, and grain products [3]

 

 

When innovation leads to MORE food waste

The consumer has a louder voice now than during any time in history. Thanks to factors such as (but not limited to) social media, food bloggers, food trucks, and the uptick in online supplement sales, consumers have more choices, and more power. With this power, one fad or concern becomes a business mandate faster than you can say, “General Mills Gluten Free Cheerios”. Not all of the consumer-driven formulation changes are bad or scientifically-unfounded, but every re-formulation brings consequences.

Case-in-Point: Nestle and Hershey move toward simpler ingredients (and shorter shelf life)

Hershey Co and Nestle USA have announced plans to transition to ingredients that are easier to understand, according to Food Business News. While this plays into one of the trends that vexes me most, the “Don’t eat it if you can’t pronounce it” trend, I respect both companies for trying to make their confections better. Like many consumers , I try to limit the amount of artificial ingredients I put in my body. HOWEVER, like many food scientists, I’ve struggled with the challenge of developing an “artificial-ingredient free” product that lasts long enough to make it through the supply-chain to the consumer. Unlike chocolate candy bars, my product does not fly off the shelves [Read: Why Greenberry Shakeology is like Neville Longbottom].

By the time the consumer has received his or her order, half of the product’s one-year shelf life is gone. Since we only use natural flavors, there are times the flavor itself is half-way through its own one-year shelf-life before it’s even arrived at our manufacturing plant (though some flavor houses are over-cautious with their shelf-life claims). As a result, by committing to non-artificial ingredients and by relying on vitamins and salt alone to preserve our finished product, we run the risk that the consumer returns or tosses the product because it’s past at its optimal taste window. Of course, we evaluate this risk carefully through shelf-life and stability studies (as detailed here), but even due-diligence can’t completely remove all risk.

With their promises to remove artificial flavors and colors, Nestle USA and Hershey are going to face these same hurdles. In fact the challenges they face with their non-artificial commitments may be even worse since chocolate is so sensitive to temperature abuse during shipping and handling. The average consumer sees the white spots of chocolate bloom as mold, and won’t think twice before tossing the product. With other food companies making similar simple-ingredient pledges, I worry about the effects of these reformulations on the food waste dilemma.


When innovation leads to LESS food waste

Three areas of Food Waste Reduction innovation are (1) reducing waste before it occurs, (2) recovering food that would become waste, and (3) recycling/re-purposing food waste.
The first and second approaches seem the most feasible, as demonstrated by Buzzfeed’s article, “34 Ways to Waste Less Food”. Additionally, apps like StillTasty and FoodKeeper aim to provide guidance on when a food is past the point of being edible, and help consumers use food strategically before it spoils.  Yet perhaps the greatest opportunities lie with approach number three: with the increasing focus on “clean label friendly” ingredients, food science research is exploring ways to re-purpose food waste.

Case-in-Point: A new destiny for mango seeds


Mango seeds are a by-product of mango harvesting, and are generally considered agroindustrial waste. However, mango seeds are a potential replacement for cocoa butter, according to a study published in the Journal of Agricultural and Food Chemistry (and translated into plain English in Confectionery News). This replacement offers several benefits. First of all, cocoa butter is used in both chocolate and pharmaceutical applications, but it’s expensive. Mango seeds are an inexpensive source since they’re normally discarded. Finally, mango butter and cocoa butter have similar fatty acid profiles, and have comparable properties in an emulsion gel form, according to this study. (Plus, every one can pronounce “mango butter”!)


BOTTOM LINE

There is nothing wrong with striving to limit consumption of artificial ingredients, and it’s encouraging when  food companies pay attention to their consumers’ interests and appetites. But there are consequences to every action, and as a food scientist I would like to see more food companies approaching this issue with honesty, not chemophobia. I would like to see food companies stand up and say, “We hear you, but in this case we can’t stop using ingredient X because…”
Embrace the science.

– – – Green-Eyed Guide

 

References Cited:

[1] NRDC. 2012. Wasted: How America is losing up to 40 percent of its food from farm to fork to landfill. Natural Resources Defense Council Issue Paper, IP:12-06-B. (READ THE WHOLE PAPER FOR FREE)
[2] Golan, E., Buzby, J.C. 2015. Innovating to Meet the Challenges of Food Waste. Food Technology 69(1) January: 20-25.
[3] Buzby, J.C., Wells, H.F. and Hyman, J. 2014. The estimated amount, value, and calories of postharvest food losses at the retail and consumer levels in the United States. EIB-121, Feb. Economic Research Service, U.S. Dept. of Agriculture.

 

Additional Resources and Recommended Reading:

Food Waste – A Story of Excess (YouTube – Visually)
There’s A New App That Wants To Fix America’s Food Waste Problem (Buzzfeed) 
FoodKeeper App Watch-outs: USDA FoodKeeper app intended to fight food waste, but it may just cause confusion http://www.mnn.com/food/healthy-eating/blogs/usda-foodkeeper-app-intended-to-fight-food-waste-but-it-may-just-cause#ixzz3Xv4xIqg0

Monday, April 13, 2015

Energy Drink of the Month -- April 2015

It's not even fair to call this an energy drink, because it's the purest, simplest, cleanest energy drink possible. It's not fair because all the worry and legislation over the dangers of energy drinks can't possibly apply to a product like this. This really shouldn't be called an energy drink , and yet, this "energy drink in disguise" is exactly that.

With a nod to Earth Day (and the growing concern regarding California's water crisis), the Energy Drink of the Month is flavored, caffeinated water by Avitae.

Avitae Caffeinated Flavored water

Pronounced “ah-vee-tay”, Avitae’s line of caffeinated waters is perfect for consumers who want their caffeine without added sugars or artificial colors/flavors.
Last year, Avitae's President and CEO was gracious enough to answer some quality and food science questions I had about the non-flavored products (read that Q&A here). This year, Mr Norman Snyder was gracious enough to again grant me an interview to discuss the new flavors.

5 MORE Questions with Norman E. Snyder, President & CEO of Avitae USA, LLC (click here)

Chemophobia Case Study -- Swish 4 Energy Review

An energy drink you’re not supposed to swallow? I had to check this out for myself. This was an opportunity to experiment with something novel, and yet, this experience was something many consumers encounter at one point or another — suspicion of unfamiliar chemicals and ingredients.

Become a Smarter, Safer Supplement Shopper in 3 Steps (read the full blog on GreenEyedGuide.com here ---> 
Swish4Energy Main Site: http://swish4energy.com/  
GreenEyedGuide review at http://greeneyedguide.com/2015/04/06/chemophobia-case-study-swish-energy-review/

Friday, April 10, 2015

What Consumer Testing is REALLY like for a Food Scientist

I never thought a food science degree would involve me sitting on the floor, surrounded by papers, FedEx envelopes, and tiny silver pouches filled with something I'd been working on for the last year. And yet, this is usually how it's done.

This is a series of posts in which I share snippets of what it's like to be a food scientist. As a product developer for dry powder shakes, there are some lessons I never learned in school and some challenges I never saw coming. 

This Guest Blog below is courtesy of my friend and colleague, Alex Funk.


A Day in the Life of a Food Scientist: Consumer Testing Edition

After months of formulating a product and completing numerous shelf life studies, there comes a time when you want to see if your consumers will like and accept it. You can become quite enamored with your product, and you should, but that doesn’t necessarily mean it will be successful in the marketplace.

This is why we carry out consumer testing. There are a lot of ways to go about this, one of which is to do an in-home consumer test. The product is sent to the consumers’ home with instructions for the intended use of the product. After the designated trial period (in this case, a week), the consumers will fill out a survey that we have created to capture information on specific aspects of the product we want to test. The survey can include questions related to organoleptic properties (taste, texture, odor, etc.), if the product works as expected, etc. After the consumers fill out all their surveys, all of the data is analyzed and interpreted.


If this sounds like a lot of work, that is because it is a lot of work. People don’t always realize the details involved. Performing one small task for 360 samples adds up pretty quickly. Here are some of those time consuming details:


1. Packing off the samples
After taking the time to make large batches of the product, you need to take into account the time to pack off each sample. If it takes 1 minute per sample, and you have 360 samples, that’s 6 hours.

2. Labeling
First, you draft the labels. Then, you have upper management review them and decide if any changes need to be made. This happens a couple of times until everyone is happy with the outcome. After printing the labels, you need to apply them to the samples. Sometimes there’s more than one label, so applying two labels to one sample 360 times is an all day affair.

3. Tamper evidence seal
This wasn’t a requirement for my study, but I wanted to ensure the jars we were using arrived sealed, for the sake of protecting the product and the consumer. I used a 3M tape that can stretch around the lid and seal. If it takes 30 seconds to tape one jar, it would take 3 hours to complete 360 jars.

4. Product Insert
As with any package sent with an item requiring a user manual, you must include instructions with the samples. Since R&D developed the product, they must include instructions on how to use it. This is usually added with a marketing sheet in the package.

5. Build shipping boxes
The sound of the tape gun was constant for a couple of days as I built the shipping boxes for the samples in between meetings.

6. Filling the shipment
Placing the samples, instructions and bubble wrap to fill in gaps takes some time! Order matters, because you want them to read the instructions first before opening the samples. This means you can’t just stuff everything in willy-nilly.

7. Taping the boxes closed

Again, the nonstop sound of the tape gun. This is also when you double-check that all the correct contents are in the box. This took a solid two days.

8. Shipping Labels
Entering in 360 addresses, printing 360 shipping labels, placing them in plastic envelopes, and taping them on the boxes = a lot of work.

9. After shipment
Your work is not done once the delivery person places all shipments in the truck. Emails with questions start rolling in, and anything related to package shipments and R&D specific product questions come to your attention for answering. 
No, this isn't comfortable, but it's part of the process.


In short, there is a lot of planning, organizing, preparation, labeling, taping, sweating and exhaustion. But it’s all part of the fun of launching a new product!




Related Posts from GreenEyedGuide's Day-in-the-Life-of-a-Food-Scientist series:


Thursday, April 2, 2015

Dietary Guidelines Advisory Committee's Two Cents on Energy Drinks and Caffeine

Energy drinks are in the news again, but it's not for any new reason. Too much caffeine is not good for anyone, but that you already knew. With the new Dietary Guidelines proposed by the DGAC comes a renewed warning that energy drinks can be dangerous. But is the DGAC focusing on the right message? Yes, and no.
 
First, some background on caffeine and energy drink consumption
A massive study published in 2014 showed that 85% of the American population consumes at least one caffeinated beverage per day, but only 10% of that group gets their caffeine from energy drinks. In this study, teenagers and young adults are the biggest proportion of energy drink consumers, but still, less than 10% of tweens, teens and young adults get their caffeine from this source (about 70% get their caffeine from carbonated soft drinks). Teens who use energy drinks consume on average 60 mg caffeine per day, which is under the 100mg limit for adolescents proposed by the American Academy of Pediatrics. For age groups 6-12 and 18-24 there weren’t enough energy drink consumers to calculate intake averages, but the total amount of caffeine (from all sources) consumed by those under 18 is still under this 100mg limit. -- read the rest of the recap on this massive study here: "Caffeine Consumption in the USA"

The DGAC got it right when they said...
The committee said moderate coffee consumption may be incorporated into a healthy diet, but high caffeine intake, or greater than 400 mg per day for adults, may occur with the rapid consumption of large-size energy drinks.

The D.G.A.C. recommended limited or no consumption of high caffeine drinks, or other products with high amounts of caffeine, for children and adolescents. The committee said energy drinks should not be consumed with alcohol.
----Excerpted from the Food Business News article, "DGAC puts energy drinks back in the spotlight"
The DGAC echoes the recommendations of the First International Energy Drinks Conference at Deakin University, Burwood, Victoria, Australia. That committee recommended the following:
From "D.G.A.C. puts energy drinks back in the spotlight" by Keith Nunes
From "D.G.A.C. puts energy drinks back in the spotlight" by Keith Nunes

 

Lingering concerns
I fervently agree with the DGAC committee and the recommendations of the First International Energy Drinks Conference: mixing caffeine (from any source) and alcohol is a bad idea. Caffeine Informer has already summarized all the reasons why this combo is bad (see here). So let's discuss the gray areas instead.
Many conclude that the energy drink situation is a result of regulatory failure, and that more laws and bans are the answer. Some legislators have already tried that, but as I've pointed out in previous posts, this strategy has a low success rate.
The problem lies in the sheer variety of products marketed as an "energy drink". Some of these don't even have caffeine -- vitamin B12 is the most popular energy drink ingredient.  (See "Ten Things No One is Telling You About Energy Drinks")


As I commented on the Food Business News article:
While I agree with the Key Policy Changes outlined above, it's important to note that the top-selling energy drink is Red Bull, which features 80mg caffeine per 8oz can. the next top selling, Monster and Rockstar have not more than 240mg per can. YES, the Super-Sized cans are disconcerting, but more energy and focus (pun intended) should be placed on the combination of caffeine and alcohol than on demonizing a particular brand. Furthermore, when popular coffee drinks include more caffeine than popular energy drinks, an energy drink ban for minors seems illogical. Too much caffeine is too much, regardless of whether it comes in a cup, mug or can.

-- GreenEyedGuide

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